About Us

GÉNERO NEUTRAL is a concept store in Los Angeles creating the intersection of clothing, community, and culture, curated through the lens of the founders’ personal styles. GNLA serves to provide the community with access to some of their favorite brands – and some they’ve never heard of – in an ungendered presentation, in an unintimidating way, in an environment that encourages celebration and coming together. Streetwear, new luxury, and cultural interests are housed under the same roof, presented by us for everyone. We opened our doors at 1816 Sunset Boulevard in Echo Park on March 13, 2021.

You can read more about us in our conversations with the L.A. Times, office magazine, and GOAT.