About Us

GÉNERO NEUTRAL started as a concept store in Los Angeles creating the intersection of clothing, community, and culture, curated through the lens of founders Ash + Jenn's personal styles. We spent the last 3 years bringing people together at our shop in Echo Park, and learned a lot about what drives us as businesswomen in the process. What we thought was just going to be a fashion boutique became a third space for a community of creative and like-minded individuals; making a product-focus seem like a thing of the past, since the real fun for us has been in the moments we'd create, not what's on our racks.

We closed our doors as a brick-and-mortar shop in April with the intention of refocusing our efforts away from traditional retail; instead, growing our presence as experience producers, opening ourselves in service to and in collaboration with complementary brands.

With that being said, GÉNERO NEUTRAL is formally not a "shop" anymore, but instead a pair of familiar faces that can help you authentically story tell, connect with community, and shape your brand identity through events and consulting work.

We'll still be doing collaborations and our own products that you've come to love over the years, so keep an eye out for those, too.

You can read more about us in our conversations with the L.A. Times, office magazine, and GOAT.