Welcome to Género Neutral

Your favorite store in Echo Park is online!

You'll have to come visit us in-person to shop our full assortment - but if you're not in L.A., we still got you. Here you'll find a few of our favorite pieces, at the click of a button.

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By Us, for Everyone

We're proud to carry some of our favorite brands - many you've probably heard of, a few you might be discovering for the first time. Some were created by our friends, some are local to L.A., some are exclusive to us - the list goes on.

But our selection isn't what makes us special, it's you!

  • Género Neutral

    Género Neutral

    Launched by founders Ash + Jenn in 2021, GÉNERO NEUTRAL is the place... 

    Género Neutral

  • Bueno

    Bueno

    Bueno is a Hispanic-influenced brand that aims to create products for good... 

    Bueno

  • Roberto Sanchez

    Roberto Sanchez

    Roberto Sanchez is a Mexico City-based designer and artist, who's infamous payasito icon has... 

    Roberto Sanchez

  • Barragán

    Barragán

    CFDA-nominated designer Victor Barragán has been everyone's favorite for awhile now -... 

    Barragán

  • Varon

    Varon

    Jeweler and designer Aaron Changpo followed in his grandfather's footsteps when he founded VARON... 

    Varon

  • Mayorga

    Mayorga

    Based in Tijuana, Mexico, Jonathan Mayorga's namesake line of accessories has garnered somewhat of... 

    Mayorga

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